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The Paris Olympics are coming to NBC in 2024. The network is using Second Paris to spread awareness.
This weekend, Paris Hilton announced she would help the network market the 2024 Summer Olympics.
“We revealed our new logo for the 2024 Paris Olympics over the weekend with the help of Second Paris,” NBC Olympics tweeted.
It’s an interesting marketing strategy, to say the least.
“I was hoping we’d be rid of him forever,” wrote one fan.
“If Paris Hilton is going to be a part of NBC’s Paris 2024 Olympics marketing going forward, do us all a favor and stop it now. The less we hear and see about her, the better. We have enough talentless celebrities.” that grab our attention without bringing it.” Back,” added a fan.
“So many talented athletes and people that have actually played a sport out there and they chose to do this promo. WTF?” wrote another fan.

CANNES, FRANCE – MAY 18: Paris Hilton attends “The Rover” premiere during the 67th Annual Cannes Film Festival on May 18, 2014 in Cannes, France. (Photo by Gareth Cattermole/Getty Images)
Is this the right move for NBC?
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